Claiming Your Power as a Woman in Business
Let me take you back to a moment I’ve seen unfold time and time again.
She’s been in business for years. She has the certifications, the client wins, the social proof. And yet, when we start talking about leadership, she hesitates. She shrugs it off. “Oh, I’m not really a leader, not like that.”
Sound familiar?
If you’re a woman running a business, especially if you’re 40+ and have lived some life you might not feel like a leader. You might think that’s a role reserved for women in boardrooms or politics. But here’s the truth:
You are the captain now. Yes, you. The coach, the consultant, the business owner. The woman who took the risk to build something from scratch. You are already leading, your business, your vision, your life.
So, let’s talk about what it means to claim that power fully and how doing so can transform everything.
The Moment You Became a Leader (Even If You Didn’t Realize It)
Leadership doesn’t begin with a title. It begins the moment you decide to take ownership of your path. It’s the day you launched your website, said yes to your first client, or dared to price your services in a way that honors your worth.
The moment you stopped waiting for someone else to give you permission, that’s when you stepped into leadership. But stepping in isn’t the same as owning it. And that’s where many women get stuck.
Why We Struggle to Claim Leadership
Women in business, especially those of us who came of age in a culture where leadership looked like control, dominance, and ego can struggle with the idea of power. We’ve been conditioned to lead with humility, to “stay nice,” to avoid being “too much.”
And so, even when we are the CEO of our company, we may still:
Doubt ourselves in key decisions
Undervalue our expertise
Avoid visibility
Over-give and under-charge
We stay in the supporting role when the role of director is already ours.
But here’s the thing: your business needs more than your skills. It needs you.
The Leadership Gap Isn’t Strategy. It’s Self-Connection
Most leadership challenges aren’t solved with a better planner or time block. They’re solved by reconnecting with your own inner authority. In other words: it’s not just about doing more. It’s about being more of who you really are.
And that starts by claiming your power.
Power, Redefined
Power in this new leadership paradigm isn’t about having dominion over others. It’s not about barking orders or having the loudest voice in the room.
Power is presence. It’s clarity. It’s energy focused with intention.
As women entrepreneurs, we reconnect with our power by asking questions like:
What am I called to contribute?
What parts of me have I abandoned in order to be “successful”?
What values must guide my decisions?
How can I nourish myself so I don’t lead from depletion?
When you lead from this place, your business changes. Clients feel it. Your message sharpens. Your results amplify, not because you’re working harder, but because you're leading smarter.
The Truth: You’re Already Leading Something
Whether you’re leading a team of five or just leading yourself every day to show up and serve, you are in leadership.
The question is: will you do it consciously? Will you claim that title not as a burden, but as a badge of honor? Leadership isn’t a destination. It’s daily practice. One that begins every morning you choose to show up, again and again, as the woman who is already enough to lead.
Because when you lead yourself with awareness, alignment, and intention, you give others permission to do the same. And that’s how we change the game.